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Conference Details
Marketing the Museum/ Building Brand/ BBM07
27 June 2007/ National Portrait Gallery/ St Martins Place/ London/ UK
About the conference:
Marketing has never been more important for museums, galleries and heritage attractions. It is a vital component to a successful institution and brand is everything. Essential advice on the strategies required to build audience and brand awareness.
Speakers:
Danielle Chidlow - Head of Communications, The National Gallery
Sian Thomas - Head of Marketing, National Museum Wales
Andrew Williamson - Head of Marketing & Communication at the Science Museum
Kate Bull - independent brand strategist (ex-M&S)
Chris Penny - marketing guru (senior marketing roles with high-street names likes of Argos, Homebase, Debenhams, BT Cellnet, and Volvo)
Claire Ingham - Head of Marketing, London's Transport Museum (to be confirmed*)
Jennifer Francis - Head of Marketing, Royal Academy of Arts (to be confirmed*)
Note for Prospective Delegates:
Demand for places on this conference is high. Place are limited to 100 so book now to avoid disappointment! Reserve Your Place Now
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